New recipes

Who Is Kale's PR Agent and What Dictates a Food Trend?

Who Is Kale's PR Agent and What Dictates a Food Trend?


A look into why kale is so 'big' this year

Istockphoto/ThinkStock

Kale

Several years ago, kale started popping up everywhere as the "it" vegetable and star of a healthy eating regime. Before that, the closest most of us likely got to kale was when it was used as a bit of purple or white wintertime greenery in place of tulips and daffodils in planter boxes. How did this leafy green get to be so trendy?

Every piece in the food promotion chain has had a role in kale's rise to fame, claimed the panelists for Social Media Week’s "Who is Kale’s PR Agent & What Dictates a Food Trend?" Food stylists try to seduce us with their evocative photography of verdant boughs draped over a stark white plate, while PR people look for ways to build and promote momentum around it, and chefs strive to create a dish that delivers that "ah-ha" moment when customers take their first bite.

Once the bloggers and photographers get in on the act, the documentation of a trend spreads to picture sites like Foodspotting and restaurant meals get rated on Yelp, thus spreading the buzz out to a wider community. Kale's curly leaves pop up in bunches at farmers markets and in CSA boxes, which starts to spike searches for recipes.

The "remixers" then kick into action, riffing on menu items and looking for their own interpretations and suddenly kale chips are everywhere and kale dust is sprinkled on everything. As one panelist put it, a "sportification" of food seems to have developed, with all of these pieces working in tandem to make anything the next big trend — in this case, kale.

Have any thoughts on the topic? Let us know below!


Our Favorite Mid-Year Foods Trends of 2017

From all-kale-all-day to unicorn-colored everything, we’ve seen food trends come and go. Working at a PR and Marketing Agency, we see trends that live long and prosper, and we also see some that have their 5 minutes of fame then flop. It’s not easy to spot the next trend coming our way, but we picked out a few of our favorites that we think are here to stay in 2017!

  1. No-Silverware Mornings
    Ozery Bakery here: Healthy Cinnamon Crunch Toast Cereal
  2. Delivery
    BistroMD
  3. Purple Food
    Attune Foods with Peace Cereal! Learn more about their purple cereal here: Peace Cereal Purple Corn Flakes
  4. Alternative Foods
    Kite Hill!
  5. Co-Snacking
    Pure Growth Organic

Whether you’re sipping on a homemade unicorn frappe or snacking on mermaid toast, there’s no doubt that these food trends are the perfect way to munch through 2017!

Let’s Work Together.

As a brand strategy agency, we believe in a unique approach to every client we work with, and our whatever-it-takes mindset drives every challenge we face. This integrated approach ensures the right campaigns and solutions for your company. At Konnect, your brand is our brand.


Our Favorite Mid-Year Foods Trends of 2017

From all-kale-all-day to unicorn-colored everything, we’ve seen food trends come and go. Working at a PR and Marketing Agency, we see trends that live long and prosper, and we also see some that have their 5 minutes of fame then flop. It’s not easy to spot the next trend coming our way, but we picked out a few of our favorites that we think are here to stay in 2017!

  1. No-Silverware Mornings
    Ozery Bakery here: Healthy Cinnamon Crunch Toast Cereal
  2. Delivery
    BistroMD
  3. Purple Food
    Attune Foods with Peace Cereal! Learn more about their purple cereal here: Peace Cereal Purple Corn Flakes
  4. Alternative Foods
    Kite Hill!
  5. Co-Snacking
    Pure Growth Organic

Whether you’re sipping on a homemade unicorn frappe or snacking on mermaid toast, there’s no doubt that these food trends are the perfect way to munch through 2017!

Let’s Work Together.

As a brand strategy agency, we believe in a unique approach to every client we work with, and our whatever-it-takes mindset drives every challenge we face. This integrated approach ensures the right campaigns and solutions for your company. At Konnect, your brand is our brand.


Our Favorite Mid-Year Foods Trends of 2017

From all-kale-all-day to unicorn-colored everything, we’ve seen food trends come and go. Working at a PR and Marketing Agency, we see trends that live long and prosper, and we also see some that have their 5 minutes of fame then flop. It’s not easy to spot the next trend coming our way, but we picked out a few of our favorites that we think are here to stay in 2017!

  1. No-Silverware Mornings
    Ozery Bakery here: Healthy Cinnamon Crunch Toast Cereal
  2. Delivery
    BistroMD
  3. Purple Food
    Attune Foods with Peace Cereal! Learn more about their purple cereal here: Peace Cereal Purple Corn Flakes
  4. Alternative Foods
    Kite Hill!
  5. Co-Snacking
    Pure Growth Organic

Whether you’re sipping on a homemade unicorn frappe or snacking on mermaid toast, there’s no doubt that these food trends are the perfect way to munch through 2017!

Let’s Work Together.

As a brand strategy agency, we believe in a unique approach to every client we work with, and our whatever-it-takes mindset drives every challenge we face. This integrated approach ensures the right campaigns and solutions for your company. At Konnect, your brand is our brand.


Our Favorite Mid-Year Foods Trends of 2017

From all-kale-all-day to unicorn-colored everything, we’ve seen food trends come and go. Working at a PR and Marketing Agency, we see trends that live long and prosper, and we also see some that have their 5 minutes of fame then flop. It’s not easy to spot the next trend coming our way, but we picked out a few of our favorites that we think are here to stay in 2017!

  1. No-Silverware Mornings
    Ozery Bakery here: Healthy Cinnamon Crunch Toast Cereal
  2. Delivery
    BistroMD
  3. Purple Food
    Attune Foods with Peace Cereal! Learn more about their purple cereal here: Peace Cereal Purple Corn Flakes
  4. Alternative Foods
    Kite Hill!
  5. Co-Snacking
    Pure Growth Organic

Whether you’re sipping on a homemade unicorn frappe or snacking on mermaid toast, there’s no doubt that these food trends are the perfect way to munch through 2017!

Let’s Work Together.

As a brand strategy agency, we believe in a unique approach to every client we work with, and our whatever-it-takes mindset drives every challenge we face. This integrated approach ensures the right campaigns and solutions for your company. At Konnect, your brand is our brand.


Our Favorite Mid-Year Foods Trends of 2017

From all-kale-all-day to unicorn-colored everything, we’ve seen food trends come and go. Working at a PR and Marketing Agency, we see trends that live long and prosper, and we also see some that have their 5 minutes of fame then flop. It’s not easy to spot the next trend coming our way, but we picked out a few of our favorites that we think are here to stay in 2017!

  1. No-Silverware Mornings
    Ozery Bakery here: Healthy Cinnamon Crunch Toast Cereal
  2. Delivery
    BistroMD
  3. Purple Food
    Attune Foods with Peace Cereal! Learn more about their purple cereal here: Peace Cereal Purple Corn Flakes
  4. Alternative Foods
    Kite Hill!
  5. Co-Snacking
    Pure Growth Organic

Whether you’re sipping on a homemade unicorn frappe or snacking on mermaid toast, there’s no doubt that these food trends are the perfect way to munch through 2017!

Let’s Work Together.

As a brand strategy agency, we believe in a unique approach to every client we work with, and our whatever-it-takes mindset drives every challenge we face. This integrated approach ensures the right campaigns and solutions for your company. At Konnect, your brand is our brand.


Our Favorite Mid-Year Foods Trends of 2017

From all-kale-all-day to unicorn-colored everything, we’ve seen food trends come and go. Working at a PR and Marketing Agency, we see trends that live long and prosper, and we also see some that have their 5 minutes of fame then flop. It’s not easy to spot the next trend coming our way, but we picked out a few of our favorites that we think are here to stay in 2017!

  1. No-Silverware Mornings
    Ozery Bakery here: Healthy Cinnamon Crunch Toast Cereal
  2. Delivery
    BistroMD
  3. Purple Food
    Attune Foods with Peace Cereal! Learn more about their purple cereal here: Peace Cereal Purple Corn Flakes
  4. Alternative Foods
    Kite Hill!
  5. Co-Snacking
    Pure Growth Organic

Whether you’re sipping on a homemade unicorn frappe or snacking on mermaid toast, there’s no doubt that these food trends are the perfect way to munch through 2017!

Let’s Work Together.

As a brand strategy agency, we believe in a unique approach to every client we work with, and our whatever-it-takes mindset drives every challenge we face. This integrated approach ensures the right campaigns and solutions for your company. At Konnect, your brand is our brand.


Our Favorite Mid-Year Foods Trends of 2017

From all-kale-all-day to unicorn-colored everything, we’ve seen food trends come and go. Working at a PR and Marketing Agency, we see trends that live long and prosper, and we also see some that have their 5 minutes of fame then flop. It’s not easy to spot the next trend coming our way, but we picked out a few of our favorites that we think are here to stay in 2017!

  1. No-Silverware Mornings
    Ozery Bakery here: Healthy Cinnamon Crunch Toast Cereal
  2. Delivery
    BistroMD
  3. Purple Food
    Attune Foods with Peace Cereal! Learn more about their purple cereal here: Peace Cereal Purple Corn Flakes
  4. Alternative Foods
    Kite Hill!
  5. Co-Snacking
    Pure Growth Organic

Whether you’re sipping on a homemade unicorn frappe or snacking on mermaid toast, there’s no doubt that these food trends are the perfect way to munch through 2017!

Let’s Work Together.

As a brand strategy agency, we believe in a unique approach to every client we work with, and our whatever-it-takes mindset drives every challenge we face. This integrated approach ensures the right campaigns and solutions for your company. At Konnect, your brand is our brand.


Our Favorite Mid-Year Foods Trends of 2017

From all-kale-all-day to unicorn-colored everything, we’ve seen food trends come and go. Working at a PR and Marketing Agency, we see trends that live long and prosper, and we also see some that have their 5 minutes of fame then flop. It’s not easy to spot the next trend coming our way, but we picked out a few of our favorites that we think are here to stay in 2017!

  1. No-Silverware Mornings
    Ozery Bakery here: Healthy Cinnamon Crunch Toast Cereal
  2. Delivery
    BistroMD
  3. Purple Food
    Attune Foods with Peace Cereal! Learn more about their purple cereal here: Peace Cereal Purple Corn Flakes
  4. Alternative Foods
    Kite Hill!
  5. Co-Snacking
    Pure Growth Organic

Whether you’re sipping on a homemade unicorn frappe or snacking on mermaid toast, there’s no doubt that these food trends are the perfect way to munch through 2017!

Let’s Work Together.

As a brand strategy agency, we believe in a unique approach to every client we work with, and our whatever-it-takes mindset drives every challenge we face. This integrated approach ensures the right campaigns and solutions for your company. At Konnect, your brand is our brand.


Our Favorite Mid-Year Foods Trends of 2017

From all-kale-all-day to unicorn-colored everything, we’ve seen food trends come and go. Working at a PR and Marketing Agency, we see trends that live long and prosper, and we also see some that have their 5 minutes of fame then flop. It’s not easy to spot the next trend coming our way, but we picked out a few of our favorites that we think are here to stay in 2017!

  1. No-Silverware Mornings
    Ozery Bakery here: Healthy Cinnamon Crunch Toast Cereal
  2. Delivery
    BistroMD
  3. Purple Food
    Attune Foods with Peace Cereal! Learn more about their purple cereal here: Peace Cereal Purple Corn Flakes
  4. Alternative Foods
    Kite Hill!
  5. Co-Snacking
    Pure Growth Organic

Whether you’re sipping on a homemade unicorn frappe or snacking on mermaid toast, there’s no doubt that these food trends are the perfect way to munch through 2017!

Let’s Work Together.

As a brand strategy agency, we believe in a unique approach to every client we work with, and our whatever-it-takes mindset drives every challenge we face. This integrated approach ensures the right campaigns and solutions for your company. At Konnect, your brand is our brand.


Our Favorite Mid-Year Foods Trends of 2017

From all-kale-all-day to unicorn-colored everything, we’ve seen food trends come and go. Working at a PR and Marketing Agency, we see trends that live long and prosper, and we also see some that have their 5 minutes of fame then flop. It’s not easy to spot the next trend coming our way, but we picked out a few of our favorites that we think are here to stay in 2017!

  1. No-Silverware Mornings
    Ozery Bakery here: Healthy Cinnamon Crunch Toast Cereal
  2. Delivery
    BistroMD
  3. Purple Food
    Attune Foods with Peace Cereal! Learn more about their purple cereal here: Peace Cereal Purple Corn Flakes
  4. Alternative Foods
    Kite Hill!
  5. Co-Snacking
    Pure Growth Organic

Whether you’re sipping on a homemade unicorn frappe or snacking on mermaid toast, there’s no doubt that these food trends are the perfect way to munch through 2017!

Let’s Work Together.

As a brand strategy agency, we believe in a unique approach to every client we work with, and our whatever-it-takes mindset drives every challenge we face. This integrated approach ensures the right campaigns and solutions for your company. At Konnect, your brand is our brand.


Watch the video: What a PR agency does